AB connect

Building a new brand from the ground up for AB Agri (an Associated British Foods company) is not for the faint hearted. But working with arguably the world’s largest Agricultural brand is a challenge you can’t turn down.

AB connect

AB Agri is a world leader in Agriculture and part of Associated British Foods (British Sugar, Allied Bakeries, Primark – yes, Primark!). Halo were appointed to develop a new umbrella brand ‘AB Connect’ that combines key channel businesses within the Agri group, specifically KW, ABN, Trident & Sportsman Game Feeds. The new brand displays the innovative, future forward ambitions of the Agri group and supports the traditionally farm focused businesses in the 21st century landscape of modern agriculture.

As the lead retained agency for AB Connect we deeply understand the company’s goals and future ambitions. By aligning brand to the strategic business plan our work facilitates growth. Branding with brains and beauty.

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