AXA Self Investor

A major project for AXA Wealth, developing and launching a new brand for the Self Investor market. High profile, highly pressured; with great power comes great responsibility.

AXA Self Investor

Complete brand implementation and strategy for the new £250m AXA Wealth product ‘Self Investor’. Our work took in all elements of brand strategy, market positioning and implementation from web UX & design to national advertising, e-CRM and direct response.

Halo also developed campaigns for the new Self Investor ISA product and a detailed e-CRM strategy, designed to encourage, advise and help customers move from sign-up to investment, from general interest to committed self investor.

Contact us for a detailed case study
Other projects