Cardiff Motorpoint

Previously known as Cardiff International, Motorpoint Arena Cardiff is a jewel in the UK's music venue crown, playing host to household names and up-and-coming acts as they make the the move to the big halls. The task was simply complex; striking a balance between a strong individual brand whilst accommodating lead sponsorship, telling the very real human story of music fans in tune with the commercial goals of the sponsor - all wrapped up on a leading edge, responsive platform.