Coull are a hyper growth tech company based in the US and UK that’s reinventing the way programmatic video advertising works. They create new revenue streams for media and opportunities for advertisers online. We created the brand that defines them.


Halo wrote a strategic brand position to simplify the Coull offering, defining key audiences & the hierarchy of messaging for engagement. The brand aesthetic is constantly evolving to reflect the fast moving nature of the industry with multiple iterations of the responsive website keeping the Halo studio on it’s toes.

Comms have been led by animated video content that describes and explains Coull’s offering in a fun, informative (and resolutely simple) way, making for a lively, engaging and ‘human’ contemporary brand.

Fast paced & agile, Coull are the challenger tech brand with 150million worldwide users destined for a place in the history books.

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