Cranswick PLC is one of the largest food producers in the country, supplying own label and brands into all major supermarket retailers. As their retained agency, creating all packaging, NPD, campaigns and comms, Halo were perfectly placed to help them redefine & refresh the PLC brand.
You may not have heard of Cranswick, but you’ll have eaten their food, in fact, it’s likely their produce is in your fridge right now. We know them well, as their retained agency since 2012 delivering a complete agency service, packaging their products for retail shelves across the UK & Europe.
For the PLC brand refresh, we started with competitive set analysis, market insight and brand planning before constructing a footprint that reflected the modernist brand Cranswick are today. The brand strategy was concerned with both internal & external communication, telling the Cranswick story of upscaled artisan techniques and a commitment to provenance and quality.
One of the key audiences is the city, addressing investors and potential investors, bringing the Cranswick brand to life for them and encouraging share purchase. The new responsive website, alongside telling the Cranswick story, gives detailed investor content and real-time share price information.
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