Formally known as FE Associates with multiple service brands in their portfolio, FEA specialise in the higher education sector, consulting on best practice, offering interim management and helping colleges with the challenges of OFSTED.

When they wanted to develop a singular, contemporary brand they chose Halo. We delivered a B2B brand that breaks the mould.


FEA advise and inspire further educationalists to overcome the challenges of the sector. Through consultation and collaboration, honest appraisal and rock solid support they help to deliver strategies and operational plans needed to enable success and long-term change.

A truly compelling proposition, Halo developed a meaningful brand position and platform for growth. Once we’d established the DNA, we started on the aesthetics, crafting a design that is as bold and striking as the company itself. As the UK’s number one, they have always been at the vanguard of the sector, the brand needed to reflect their leader status.

Halo engineered the brand design across all business collateral (apart from website) and developed a stand-out advertising campaign that ran to huge acclaim throughout the sector and in the design community (a warm glow for agency and client alike).

This project proves the adage that a creative client is where great work begins. FEA were brave and trusting, giving Halo free reign to do what we do best; create brands that resonate and demand attention.

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