Knightstone

Knightstone are a leading housing association based in the West of England committed to building vibrant, stable and safe communities where people can make their home. Halo were appointed to redefine the Knightstone brand in 2011, we’ve been their retained agency ever since.

Host Family

Integrated advertising campaign that used experiential, ambient, viral and traditional press & outdoor channels to encourage the public to offer spare bedrooms to newly homeless teenagers for up to 7 nights, as part of the Knightstone host recruitment drive.

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Be Money Ready

As part of their community care promise, Knightstone wanted to help residents understand money management and give relevant, timely advice across all financial matters. We created ‘Be Money Ready’,
a one-stop web resource, rich in video and bite size content with directions for further reading and downloads. We also created a newspaper with focused information delivered to every household alongside an ongoing roadshow tour that takes advisers into communities to engage with residents one on one.

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Knightstone

Knightstone are one of the good guys. They genuinely deliver a service that changes people’s lives,giving shelter, hope and a positive future to their residents. We are proud to be their agency.

As a business, Knightstone used multiple brands to represent areas of operation resulting in confusion and conflict internally & externally. We spent 6 months in discovery - working with staff, residents, local authorities and partners (eg. Persimmon Homes) – to identify key issues, leading to a strategic brand positioning report that would not only simplify their offering, but would help them change the way they work, communicate and do business.

We have executed an expansive roll-out of the new brand identity across all channels and produced two films that have received industry wide praise. Our work has been nominated for multiple awards including CIPR Gold & the CIPR Grand Prix.

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Other projects