Repositioning a major online sex-toy retailer, engaging a mainstream audience with a groundbreaking integrated campaign that talks about sex, but doesn’t use it to sell.
Lovehoney are Europe’s largest online sex toy retailer with the business extending into Australia and the States. As ‘The Sexual Happiness People’ they offer the biggest range of products, help and advice of any online store of their kind.
We worked closely with Lovehoney and Lowe Group during the brand positioning stage identifying the opportunity for market growth through strategic repositioning, helping to build a single-minded proposition that would resonate with a broad audience demographic. We redesigned the website alongside the in-house development team, building a more approachable, brand led aesthetic that continued through all art direction, creating a brand that is approachable, glamorous and playful in equal measure.
Our integrated advertising campaign ‘Live a Sexier Life’ heralded the first ever primetime TV advert for a sex toy retail brand.Contact us for a detailed case study