How do you increase sales of fresh pork for a major retailer? It’s all about great content delivered at the right time…

We understood the challenge; British Pork is in decline, it’s falling off the menu for consumers and Sainsbury’s wanted to reverse the trend. Using their online store as the platform Halo created a series of short films that – in just a minute – show you how to cook amazing pork dishes, quickly and easily from scratch. From perfect crackling to slow ‘n’ low pulled pork there’s something for everyone.

Watch a small selection of the films available below, get your apron on, get cooking.