Sportsman Game Feeds

As part of Associated British Foods Agri business, Sportsman are market leaders in feed for Game Birds. They are part of countryside tradition, a much loved and well regarded partner to the industry with a national focus.

Halo have created a contemporary brand that conveys the colours and natural beauty of the pheasant whilst modernising the sales offer with a structured sales approach that makes it easier to build individual, performance led feed programmes for customers.

Sportsman Game Feeds

The refined design is balanced and layered with new photographic stylings to complement the sensitive graphics and typography. We’ve loved crafting the printed collateral, playing with paper stocks to deliver the super-premium results, and simplifying the print advertising to create striking layout driven by bright slabs of colour. Combined with our strategic thinking for the sales approach, this project has been the perfect balance of style and content.

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