An advertising campaign and website for the exclusive Waitrose brand. Welly specialise in sustainable, ethically produced meats destined for lunchboxes. Our integrated campaign riffs on the classic idea that if you eat well, you can take on any challenge thrown at you. Hyper real environments and scenarios create standout outdoor and press treatments with deeper digital storytelling across the responsive website.
It’s always a challenge to create hyper real environments, directing real-life photoshoots and then building fantastical worlds in CGI before blending everything together. But telling stories in this way isn’t meant to be easy, it’s meant to test you.
The campaign ran nationally driving volume sales with a promotional offer. Welly is one of the biggest mid-tier brands on the Waitrose shelves with new ranges planned and NPG constantly evolving. It’s an exciting time to be an agency working in retail.Contact us for a detailed case study