Wickwar are a heritage brewery based in the heart of the Cotswolds. Hailing from the tiny village of Wickwar, there is an abundance of weird and wonderful stories to compliment their easy drinking premium ale. When new owners wanted to reinvigorate the brand, they included Halo in the round.
The story of the Wickwar brewery started in the 1800’s. Based in the picturesque Cotswold village of Wickwar their beer has been a social staple for generations of real ale drinkers and today, under new ownership, the Wickwar star is on the rise again. Halo were appointed to completely reposition and redevelop a consumer facing brand for the brewery that conveyed the premium nature of the product and told the Wickwar story to a new generation of consumer.
We started with a strikingly simple logo that immediately sets the tone as a mark of quality (and plays on negative space) and then turned to the tasks of packaging, sales collateral, POS and website (with e-commerce functionality).
You can seek out the complete range of Wickwar ale in pubs up and down the land, track them down in major supermarkets or buy online in their dedicated store. With 25% sales increase in the first month post launch this is one brand that’s hit the mark on and off-trade and been taken to heart by UK craft beer lovers everywhere.
We’ll raise a glass to that.Contact us for a detailed case study