To TikTok, or not to TikTok?

1 min read

That is the burning question: should marketers aim to understand how to work around user expectations and learn from the brands that have entered this new and largely unknown (to middle-aged Marketing Managers) space – here’s Halo’s guide.

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James Friedlander-Boss

James is a Master of Science and he treads the fine line between love and hate of social media in all its forms on a daily basis. He used to work in fashion.

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