Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
Should marketers aim to understand how to work around user expectations?
We’ve opened the Pandora’s box, reality will never be the same again.
I’ll go first. My name is Nick and I’m addicted to creative pitching.
In the UK in recent years there has been an emergence of a number of challenger bank brands.
Persuasion is not the most fashionable of brand P-words right now – that honor goes to Purpose.
Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.
73% of millennials are willing to spend more on a product if it comes from a sustainable brand
Earlier this year the Natural Environment Research Council launched a poll to name their Royal Research Ship.