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The Drum Magazine
By Nick Ellis
16th July 2019
Time to get back to reality
12th June 2019
I’ll go first. My name is Nick and I’m addicted to creative pitching.
Branding Strategy Insider
By Paul Bailey
2nd April 2019
In the UK in recent years there has been an emergence of a number of challenger bank brands.
17th January 2019
I have a new favorite toy store brand.
4th September 2018
Persuasion is not the most fashionable of brand P-words right now – that honor goes to Purpose.
2nd May 2018
Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.
26th March 2018
Why would people remain loyal to a brand they didn’t like?
3rd January 2018
73% of millennials are willing to spend more on a product if it comes from a sustainable brand
26th May 2016
Earlier this year the Natural Environment Research Council launched a poll to name their Royal Research Ship.
17th October 2014
Brands are works in progress that we mistakenly think are finished.
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