Admiral Insurance

Advertising / TVC / + Social Content

To launch the new Admiral Classic Car Insurance product range we tapped into the midset of the target audience; middle aged men - late 40’s to 60’s - riffing on the well worn classic car theme by moving away from the flowing lines of typical E-Type luxury & casting an 80’s Ford Cosworth as the star instead.

‘Celebrate Your Mid-Life Crisis’ is a cheeky applause of classic car owners everywhere, with a 30sec spot that highlights the visual details that matter most - the aesthetics that make the Cosworth a true classic, twinned with the fantasy of noir dectective movies, driven by atmospheric electronica.

10% ROI 5% New Customer Aquistion 0.3 Click Through Rate

Concept to final film in 0-60hrs

From initial ideas to full concept, script & storyboard development, production, art direction, final grade & soundmix in less than 60hrs. It’s the fastest commercial we’ve ever created.

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It’s not a crisis if it makes you happy

Further reading

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