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Following on from the idea of a more emergent approach, we discuss what this means in reality for brand leaders.
Brand is about meaning and identity, but what happens when the audience don’t believe that the actions of the business really reflect what they say the brand means?
The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
Answering strategic and commercial questions with insight & creativity.
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