What’s in a name?
Everything. It had to reflect the pace of city living, the quick pulse of the commute into the heart of the capital. The brand had to effortlessly convey the vibrancy of Southall and the potential of the offer.
The name and brand needed to hit their first-time-buyer target. Arro was the bullseye.
Say it with colour
Southall has long been known for it’s eclectic melting pot of people and culture. We wanted to celebrate the local environment without repeating familiar and well-worn tropes, choosing a bright but restricted colour pallet to achieve a visual clash with plenty of space to let the design breathe.
Further reading
Do you mean brand, brand, or brand?
‘Brand’ is a term that’s used liberally in the marketing and creative worlds – but are we entirely clear on what we mean by it?
Are Brand Positions Fixed Or Flexible?
It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles.
Halo | B Corp - redefining our definition of success
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