What’s in a name?
Everything. It had to reflect the pace of city living, the quick pulse of the commute into the heart of the capital. The brand had to effortlessly convey the vibrancy of Southall and the potential of the offer.
The name and brand needed to hit their first-time-buyer target. Arro was the bullseye.
Say it with colour
Southall has long been known for it’s eclectic melting pot of people and culture. We wanted to celebrate the local environment without repeating familiar and well-worn tropes, choosing a bright but restricted colour pallet to achieve a visual clash with plenty of space to let the design breathe.
Further reading
Halo In Conversation with – Marty Neumeier (part two)
Our conversation with Marty continues on how professionals might get better educated on brand.
Halo In Conversation with – Marty Neumeier (part one)
We chat with a global leader in brand, on the need for professionals to get better educated on it.
Unveiling Marketing’s New Definition Of Consumers
Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
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