Everything. It had to reflect the pace of city living, the quick pulse of the commute into the heart of the capital. The brand had to effortlessly convey the vibrancy of Southall and the potential of the offer.
The name and brand needed to hit their first-time-buyer target. Arro was the bullseye.
Southall has long been known for it’s eclectic melting pot of people and culture. We wanted to celebrate the local environment without repeating familiar and well-worn tropes, choosing a bright but restricted colour pallet to achieve a visual clash with plenty of space to let the design breathe.
We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
Sound can be the secret weapon of a brand – the barely acknowledged way of shaping perception of a brand in the mind of a person – so we spoke to an expert.
Following on from the idea of a more emergent approach, we discuss what this means in reality for brand leaders.
Answering strategic and commercial questions with insight & creativity.
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