Everything. It had to reflect the pace of city living, the quick pulse of the commute into the heart of the capital. The brand had to effortlessly convey the vibrancy of Southall and the potential of the offer.
The name and brand needed to hit their first-time-buyer target. Arro was the bullseye.
Southall has long been known for it’s eclectic melting pot of people and culture. We wanted to celebrate the local environment without repeating familiar and well-worn tropes, choosing a bright but restricted colour pallet to achieve a visual clash with plenty of space to let the design breathe.
‘Brand’ is a term that’s used liberally in the marketing and creative worlds – but are we entirely clear on what we mean by it?
It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles.
We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
Answering strategic and commercial questions with insight & creativity.
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