ARRO Homes

Strategy / Name / Narrative / Identity / Experience

A vibrant, bold and contemporary brand for a vital shared ownership development in Southall, London by Catalyst.

Working from a blank canvas we delivered the creative and go-to- market strategy, name and complete suite of distinctive brand assets and design across all platforms. From the ground up it’s a fun brand that’s full of life - exactly like the community it’s part of.

3 mths for complete brand development for Spring launch Sales exceeding target by 17%

What’s in a name?

Everything. It had to reflect the pace of city living, the quick pulse of the commute into the heart of the capital. The brand had to effortlessly convey the vibrancy of Southall and the potential of the offer.

The name and brand needed to hit their first-time-buyer target. Arro was the bullseye.

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Say it with colour

Southall has long been known for it’s eclectic melting pot of people and culture. We wanted to celebrate the local environment without repeating familiar and well-worn tropes, choosing a bright but restricted colour pallet to achieve a visual clash with plenty of space to let the design breathe.