Everything. It had to reflect the pace of city living, the quick pulse of the commute into the heart of the capital. The brand had to effortlessly convey the vibrancy of Southall and the potential of the offer.
The name and brand needed to hit their first-time-buyer target. Arro was the bullseye.
Southall has long been known for it’s eclectic melting pot of people and culture. We wanted to celebrate the local environment without repeating familiar and well-worn tropes, choosing a bright but restricted colour pallet to achieve a visual clash with plenty of space to let the design breathe.
Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
Should marketers aim to understand how to work around user expectations?
We’ve opened the Pandora’s box, reality will never be the same again.
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