What’s in a name?
Everything. It had to reflect the pace of city living, the quick pulse of the commute into the heart of the capital. The brand had to effortlessly convey the vibrancy of Southall and the potential of the offer.
The name and brand needed to hit their first-time-buyer target. Arro was the bullseye.
Say it with colour
Southall has long been known for it’s eclectic melting pot of people and culture. We wanted to celebrate the local environment without repeating familiar and well-worn tropes, choosing a bright but restricted colour pallet to achieve a visual clash with plenty of space to let the design breathe.
Further reading
Halo In Conversation with – Nicholas Ind (part two)
Following on from the idea of a more emergent approach, we discuss what this means in reality for brand leaders.
Halo In Conversation with – Nicholas Ind (part one)
Brand is about meaning and identity, but what happens when the audience don’t believe that the actions of the business really reflect what they say the brand means?
Halo In Conversation with – Brian Cannon (part two)
The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
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