As partners, our role is to look for, and develop new opportunities to grow the Authentic Food Co. business. This might be through branded collaborations like Giraffe, new retail offers like Iceland Takeaway or securing category or line extensions with existing high performers, such as Patak’s. From bright ideas to brighter packaging, we’re together for the whole journey.Request a case study
Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
Answering strategic and commercial questions with insight & creativity.
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