Authentic Food Company

Strategy / Messaging / Design / Illustration / Guardianship

Authentic Food Co. is the name behind some of the biggest world food brands in the supermarket freezer and chiller. From Blue Dragon to Patak’s, Bella Italia to Iceland Takeaway, the business has been bringing authentic flavours to the dining tables of the UK for decades. As their agency partner since 2015, we’ve developed winning strategies for retail - for established, household names and new challengers – and launched new branded and own label products that drive growth and market share for the business.

We are more than just their longstanding brand and packaging agency. We work with their sales and accounts teams to grow existing retail relationships and secure opportunities for new product listings and trials.

A true brand first service.

Market leading takeaway proposition for Iceland Giraffe: retail, product and pack proposition New range of Bella Italia ready meals Extensive packaging development for Blue Dragon and Patak’s frozen meals range

Strategically led. Creatively driven.

As partners, our role is to look for, and develop new opportunities to grow the Authentic Food Co. business. This might be through branded collaborations like Giraffe, new retail offers like Iceland Takeaway or securing category or line extensions with existing high performers, such as Patak’s. From bright ideas to brighter packaging, we’re together for the whole journey.

Request a case study

Giraffe in retail. New Product Development.

Bella Italia in a ping. A taste of the old country, in minutes.

Iceland Takeaway. Tastes of Friday night.

Further reading

Halo - Lips

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