Illustration tells the story
We created a wide ranging suite of Matisse inspired illustration and iconography, giving the brand a library of assets to use across print and digital. We also connected with volunteers across the UK to help them develop comms, offering ongoing support and creative direction. With a nationwide team, the design guidelines became an essential tool, easy to use by people of all abilities and experience.
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The story never ends
By the end of 2020, according to research by the Joseph Rowntree Foundation, 2 million UK residents will be destitute, relying on food banks to survive. Bankuet support local food banks across the UK by establishing supply chains and raising funds. Without their help, many communities would be unable to cope.
Please help Bankuet make sure no one ever goes hungry.
Simply visit and donate. It takes seconds and will make a huge difference to those who need it most.
Further reading
Without Shared Meaning There Is No Brand
Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
The Genesis Of Desired Brands
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
The Definition Of A Product Remains Elusive
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
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