Strategy / Messaging / Design / Illustration / Guardianship

During the first few weeks of global lockdown, as COVID swept through a world turned upside down, we were asked to help Bankuet - a national Food Bank charity - define and develop their strategy, to establish supply chains with food retailers and fund raise essential donations from the British public.

Working with the New York based strategy icon, Mark Pollard we developed a compelling proposition - ‘Never Go Hungry’ - and shaped a platform for communication, focusing on building relationships with supermarket retail to create national supply of essential products and communication platforms for raising much needed, ongoing donations.

Strategy informs creative execution. Working alongside Bankuet’s team of volunteers we refined the visual identity, creating distinctive design assets and a suite of illustrations, helping the charity to take control of their ongoing communications and connecting Bankuet to major retail brands.

We are proud to support such a vital charity in these chaotic times. Helping them to ensure nobody ever goes hungry.

Comprehensive strategic brand platform Design development, guidelines and asset library Creative direction and support/ co-ordination of volunteers

Illustration tells the story

We created a wide ranging suite of Matisse inspired illustration and iconography, giving the brand a library of assets to use across print and digital. We also connected with volunteers across the UK to help them develop comms, offering ongoing support and creative direction. With a nationwide team, the design guidelines became an essential tool, easy to use by people of all abilities and experience.

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The story never ends

By the end of 2020, according to research by the Joseph Rowntree Foundation, 2 million UK residents will be destitute, relying on food banks to survive. Bankuet support local food banks across the UK by establishing supply chains and raising funds. Without their help, many communities would be unable to cope.

Please help Bankuet make sure no one ever goes hungry.

Simply visit and donate. It takes seconds and will make a huge difference to those who need it most.

Further reading

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