Beard Construction

Strategy / Brand Identity / Experience / Digital

Beard are of one the UK’s oldest (and successful) independent construction brands, famous for restoring some the country’s most iconic landmarks and building awarding winning modernist architecture. As their strategic partner of record since 2017, Halo helped define and sharpen their brand proposition, developing marketing collateral, sales and tender assets and a programme of digital architecture.

Alongside marketing the Beard brand, helping them to develop meaningful relationships with considered CX, we also work on a raft of internal communication initiatives, connecting a national workforce behind a common vision and guiding principles.

We should probably say something about building the brand on strong foundations. But it kind of writes itself.

Cohesive brand architecture for all geographical centres New sales collateral and sales training Pitch training and tender submission guidance Ongoing creative and strategic support across all marketing and comms

Build with Ambition

Our brand strategy was born of extensive internal engagement, client interviews and competitor analysis. We wanted to combine the heritage of the business with the forward looking, and often daring aesthetic approach of their work. Build with Ambition is a challenge and a promise. A statement of intent. To create spaces with meaning, buildings with value. Because great architecture is made of more than vision.

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Further reading

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