Premium Range
The complete reinvention of the Premium Range - from positioning to design execution has been influential to business performance. Butcombe’s on-trade sales have grown steadily in both volume and margin, and the brewery has achieved significant listings nationally in retailers Tesco, Sainsbury’s & Morrisons.
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"It's reinvigorated the perception of the brand in the market and has absolutely repaid the trust that we had in Halo from a commercial perspective 100 times over."
Josh Nesfield, UK Brand Manager
Further reading
Halo In Conversation with – Marty Neumeier (part two)
Our conversation with Marty continues on how professionals might get better educated on brand.
Halo In Conversation with – Marty Neumeier (part one)
We chat with a global leader in brand, on the need for professionals to get better educated on it.
Unveiling Marketing’s New Definition Of Consumers
Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
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Answering strategic and commercial questions with insight & creativity.
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