Work: Brand / Packaging / Promotion
Budweiser Budvar is the jewel in the crown of the Czech Republic, revered as one of the finest lagers globally with a true artisanal story and unique national heritage. Halo were appointed to create a limited edition Budvar brand for the UK market as a platform to drive awareness and build volume sales across the on and off trade.
Drawing inspiration from our deep immersion in the brand, exploring the history of the brewery and it’s fascinating, sometimes turbulent past we shaped a strategy that celebrated Budvar’s heritage through meticulously researched, authentic design applied across multiple touchpoints; from new 330ml cans to hand painted beer tanks, signage, POS, SRP and even a classic Czech motorcycle.
Hand crafted fonts and typography, illustration & signage – every touchpoint was considered, delivering the artisanal notes across the brand throughout every consumer interaction.
All Budvar assets & collateral
330ml cans in Tesco
Specialist On-Trade Partnerships