Crestron.

Brand strategy / design / experience / trans-media campaigns

Crestron are a multi-billion dollar global tech brand specialising in built environment automation for the corporate, residential and marine markets. As their integrated global brand agency we worked extensively on proposition, NPD, brand imposition across all verticals and digital presence + integrated advertising campaigns for both brand and product (across the US and EMEA markets).

15% global sales uplift 11% sales uplift across EMEA DTC launch worth $12million

Direct To Consumer

Traditionally B2B, working in the corporate spaces of some of the largest corporate and hospitality brands around the world – Crestron were in a position to go DTC, including working with Amazon and Sonos on voice activated connected home technology. Our North American campaigns make the tech make sense.

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“What started as proposition development for the EMEA quickly grew to a new way to approach our global brand positioning, digital, experience, advertising strategy. Halo were instrumental in directing our brand architecture, design, marketing and growth in new consumer markets and territories.”

Tim Hymans, Brand Director

Mercury conference system ‘smaller world’ campaign

Product Collateral

Complex technology comes with complex content. For every product there is a product suite, spec, installation and user manual. We created the constructs for every item across print and digital, simplifying the layout and content delivery. Our graphics went back to basics. Simple line work to tell complicated stories.

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Amazon & Sonos Partnerships

Further reading

Halo - Lips

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