The ever-changing logo
The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.
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"Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand"
Tony Seaman, UK Brand Manager
Further reading
Halo In Conversation with – Nicholas Ind (part two)
Following on from the idea of a more emergent approach, we discuss what this means in reality for brand leaders.
Halo In Conversation with – Nicholas Ind (part one)
Brand is about meaning and identity, but what happens when the audience don’t believe that the actions of the business really reflect what they say the brand means?
Halo In Conversation with – Brian Cannon (part two)
The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
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