The ever-changing logo
The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.
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"Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand"
Tony Seaman, UK Brand Manager
Further reading
Halo In Conversation with – Marty Neumeier (part two)
Our conversation with Marty continues on how professionals might get better educated on brand.
Halo In Conversation with – Marty Neumeier (part one)
We chat with a global leader in brand, on the need for professionals to get better educated on it.
Unveiling Marketing’s New Definition Of Consumers
Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
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Answering strategic and commercial questions with insight & creativity.
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