The ever-changing logo
The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.
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"Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand"
Tony Seaman, UK Brand Manager
Further reading
Do you mean brand, brand, or brand?
‘Brand’ is a term that’s used liberally in the marketing and creative worlds – but are we entirely clear on what we mean by it?
Are Brand Positions Fixed Or Flexible?
It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles.
Halo | B Corp - redefining our definition of success
We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
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Answering strategic and commercial questions with insight & creativity.
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