Day Out With The Kids

Strategy / Visual Identity / UX Design / Digital / Film

Day Out With The Kids is a leading platform for finding family adventure, whatever the weather, wherever you are in the country. With a strong base of users, Halo were appointed to re-imagine the brand, shaping it's proposition, developing the digital experience to ignite growth and expand market share in the UK.

Grew audience to 17 million users 100 million page view per year 93% positive social sentiment

The ever-changing logo

The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.

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"Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand"

Tony Seaman, UK Brand Manager

Further reading

Halo - Lips

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