The ever-changing logo
The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.
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"Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand"
Tony Seaman, UK Brand Manager
Further reading
Halo In Conversation with – Brian Cannon (part two)
The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
Halo In Conversation with – Brian Cannon (part one)
The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
Strengthening digital experiences, physically
Making the first physical experience of the brand into a sensory experience stregthens the connection with the customer.
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Answering strategic and commercial questions with insight & creativity.
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