A day out to remember.

A day out to remember.

Day Out With The Kids

Strategy / Visual Identity / UX Design / Digital / Film

Day Out With The Kids is a leading platform for finding family adventure, whatever the weather, wherever you are in the country. With a strong base of 17million users, Halo were appointed to re-imagine the brand, shaping it's proposition , developing the digital experience to ignite growth and expand market share in the UK.

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The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.

Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand
Tony Seaman, UK Brand Manager

Custom iconography

Halo DOWTK Icon - Elephant
Halo DOWTK Icon - Paw
Halo DOWTK Icon - Fish
Halo DOWTK Icon - Tractor
Halo DOWTK Icon - Rabbit
Halo DOWTK Icon - Slide
Halo DOWTK Icon - Sail
Halo DOWTK Icon - Trees
Halo DOWTK Icon - Kayak
Halo DOWTK Icon - Sunbed
Halo DOWTK Icon - Bucket
Halo DOWTK Icon - Ice Skates
Halo DOWTK Icon - Bowling
Halo DOWTK Icon - Karting
Halo DOWTK Icon - Paintball
Halo DOWTK Icon - Skiing
Halo DOWTK Icon - Horse
Halo DOWTK Icon - Bike

Personalised business stationary

Halo - Cards Mockup

26 million

Increase of 9 million users
since rebrand


Introduction of digital
ticketing technology

Community building

Creation of contributor
& influencer network

Halo - Web Mockup

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