The ever-changing logo
The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.
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"Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand"
Tony Seaman, UK Brand Manager
Further reading
Without Shared Meaning There Is No Brand
Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
The Genesis Of Desired Brands
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
The Definition Of A Product Remains Elusive
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
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