The ever-changing logo
The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.
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"Halo have re-imagined our brand and completely transformed our UX, delivering bold strides in our offer and significant growth in our users. They really get us, our audience and the opportunity for the brand"
Tony Seaman, UK Brand Manager
Further reading
Unveiling Marketing’s New Definition Of Consumers
Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
To TikTok, or not to TikTok?
Should marketers aim to understand how to work around user expectations?
The ‘artificial’ eye of the artist
We’ve opened the Pandora’s box, reality will never be the same again.
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Answering strategic and commercial questions with insight & creativity.
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