Fierce & Noble.

Strategy / Naming / Identity / Packaging

Fierce & Noble started as a brave idea to break the craft beer market wide open with a range of bold, big flavour IPAs. We were appointed to define their proposition and build a brand from the ground up.

After extensive category research & market analysis we identified the risks & opportunities for a brand in this crowded space; shaping a clear strategic mission & creative platform we named the fledgling brand, developing a striking & disruptive design to align with the brewery’s outlaw mentality.

From zero to local heroes in year one, Fierce & Noble has won multiple awards for the beer, the brand and the business success, as the brewery rapidly continues to grow its reputation and kingdom from the streets of Bristol to the rest of the UK.

60% on-trade growth 43% off-trade growth Iconic Award Winning Tap Room

Patterns for a sharp dressed beer

Each beer is tailored in its own individual style with the consistent fashion of a tribe. Unique patterning for small batch, unrepeatable beers.

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Brewer’s Choice
Seasonal & Limited Edition for Keg & Cask

Further reading

Halo - Lips

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