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Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
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