A luxurious design
Expansive, epic photography – a pilots-eye-view of the sky above and the world below combined with clean, spacious typography. Limited copy, a quiet brand that’s as thoughtful as it is refined.
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High spec digital
Shopping for a private jet or helicopter is – believe it or not – the same as buying a car. Only much much harder. The choice is huge, but the availability is limited, and most people’s expertise is low to say the least. The Hai website offers layers of information, and a wealth of knowledge designed to help buyers understand their options.
But of course, when the price tag starts at hundreds of thousands - and continues up – it’s those personal relationships, built on trust, that close the sale.
Further reading
Without Shared Meaning There Is No Brand
Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
The Genesis Of Desired Brands
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
The Definition Of A Product Remains Elusive
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
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