Let the magic sell itself
We know our audience.
We know how to reach them. We know what matters to them. We know when to talk and when to shut up. They don’t want a hard sell. They don’t want over excitement and hyperbole. They want refined. Simple. Direct and relevant. That is exactly what we give them.
Further reading
Without Shared Meaning There Is No Brand
Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
The Genesis Of Desired Brands
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
The Definition Of A Product Remains Elusive
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
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