London Designer Outlet

Strategy / Campaign / Digital / Experience

LDO have been helping keep London on point and stylish for over 5 years. As part of the Wembley Park estate, in the shadow of the stadium but never over-shadowed, the shopping centre is home to the biggest names in fashion and leisure wear alongside a 9 screen cinema and extensive F&B offering. Halo deliver year round brand development, ATL omni-channel campaigns as the retained agency of record.

£328m turnover YOY growth of 11% 7 million guests

Driving footfall, spend & frequency through social experience

In a world increasingly choosing online as the shopping experience of choice, LDO are bucking the national highstreet trends. WIth seasonal focused experiential driving activity throughout the outlet, it’s a leisure first retail approach that creates value. Combined with a simplfied, fashion led OOH campaign, we’re driving awareness, engagment & credibility in a highly competitive market.

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"They’ve reinvented the brand & reimagined our campaigns with a bold vision that is as creative as it is strategic."

Norman Black, Director of Marketing

Engaging digital

Further reading

Halo - Lips

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