A couple kissing. A married, hetrosexual couple kissing. It seems tame today, but when it ran in 2012 it changed everything. A campaign for sex toys that ran before the watershed on mainstream TV & across OOH & press. It got people talking about sex toys - & sex lives - openly, from the Mail on Sunday to the church on Sunday. ‘Live a Sexier Life’ was a quiet trailblazer.Request a case study
Within 12mths of launch we began our first product led creative in mainstream female interest magazines & across key TVchannel partners. Impossible a year before.
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