Strategy / TVC / Print / OOH

Straight from the Halo vaults, a campaign that put Lovehoney on the map & helped propel them into the #1 slot, eventually outselling Ann Summers 3-1 in sex toys.

The campaign was designed to ruffle some feathers, with a TVC purpose built to run pre-watershed, with OOH & press featuring on priority sites & in mainstream magazines & newprint respectively. All to meet the brief ‘get us talked about’.

The strategy to achieve mainstream ad placement led to expansive news TV & press coverage across the UK, Europe & America on CNN.
A PR coup that got people talking about - & most importantly buying - sex toys. What a buzz.

Uk’s No.1 sextoy retailer 42% direct brand search 56% in site traffic 4% uplift to £13million sales

Low key advertising for a headline grabbing campaign

A couple kissing. A married, hetrosexual couple kissing. It seems tame today, but when it ran in 2012 it changed everything. A campaign for sex toys that ran before the watershed on mainstream TV & across OOH & press. It got people talking about sex toys - & sex lives - openly, from the Mail on Sunday to the church on Sunday. ‘Live a Sexier Life’ was a quiet trailblazer.

Request a case study

Product led advertising - another first

Within 12mths of launch we began our first product led creative in mainstream female interest magazines & across key TVchannel partners. Impossible a year before.

Art direction across all advertising, film, social & online store assets

Further reading

Halo - Lips

Talk to us.

Answering strategic and commercial questions with insight & creativity.
Get in touch. Let’s talk about you.