Above all else, tone of voice is the most vital of Magna’s distinctive assets. With a large and varied audience with very different needs – from social housing to new home sales – Magna need to talk, a lot, making the right copy, with the right feel, essential. From emails to push notifications, contracts to hoardings, press advertising to partner briefings we’ve developed a style that embodies the Magna personality, defined by warmth and clarity.Request a case study
Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
Answering strategic and commercial questions with insight & creativity.
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