Setting the right tone
Above all else, tone of voice is the most vital of Magna’s distinctive assets. With a large and varied audience with very different needs – from social housing to new home sales – Magna need to talk, a lot, making the right copy, with the right feel, essential. From emails to push notifications, contracts to hoardings, press advertising to partner briefings we’ve developed a style that embodies the Magna personality, defined by warmth and clarity.