Planning to be different
The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.
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The art of Shepton
Hyper-real creative demands a command of digital painting. The Halo art team developed and executed all the post-production in house, staying intimately aligned with the production and design process every step of the way.
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“In a space where every cider brand wants to ‘own’ festivals, usually by showing actors dancing in a field at sunset, Halo have created a crazy, over-the-top cider god and we find ourselves headlining every bar at the greatest music event in the world; Glastonbury Festival.”
Marc Charles, Commercial & Marketing Director
Further reading
Unveiling Marketing’s New Definition Of Consumers
Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
To TikTok, or not to TikTok?
Should marketers aim to understand how to work around user expectations?
The ‘artificial’ eye of the artist
We’ve opened the Pandora’s box, reality will never be the same again.
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Answering strategic and commercial questions with insight & creativity.
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