Planning to be different
The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.
Request a case study
The art of Shepton
Hyper-real creative demands a command of digital painting. The Halo art team developed and executed all the post-production in house, staying intimately aligned with the production and design process every step of the way.
Request a case study
“In a space where every cider brand wants to ‘own’ festivals, usually by showing actors dancing in a field at sunset, Halo have created a crazy, over-the-top cider god and we find ourselves headlining every bar at the greatest music event in the world; Glastonbury Festival.”
Marc Charles, Commercial & Marketing Director
Further reading
Halo | B Corp - redefining our definition of success
We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
Halo In Conversation with – Alex Baranowski
Sound can be the secret weapon of a brand – the barely acknowledged way of shaping perception of a brand in the mind of a person – so we spoke to an expert.
Halo In Conversation with – Nicholas Ind (part two)
Following on from the idea of a more emergent approach, we discuss what this means in reality for brand leaders.
Talk to us.
Answering strategic and commercial questions with insight & creativity.
Get in touch. Let’s talk about you.