Brand Narrative / Strategy / Campaign / Digital
Mallets is a challenger brand from the historic Showering’s cider mill in the heart of Somerset. Halo were appointed to create a disruptive trans-media campaign to take the fight to the mainstream and carve out market share in a category fiercely dominated by big name brewers.
The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.
Hyper-real creative demands a command of digital painting. The Halo art team developed and executed all the post-production inhouse, staying intimately aligned with the production and design process every step of the way.
For first 6 weeks of campaign
In effectiveness tracker survey
Significant national presence in Tesco & Booker
4 year exclusive deal