Planning to be different
The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.
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The art of Shepton
Hyper-real creative demands a command of digital painting. The Halo art team developed and executed all the post-production in house, staying intimately aligned with the production and design process every step of the way.
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“In a space where every cider brand wants to ‘own’ festivals, usually by showing actors dancing in a field at sunset, Halo have created a crazy, over-the-top cider god and we find ourselves headlining every bar at the greatest music event in the world; Glastonbury Festival.”
Marc Charles, Commercial & Marketing Director
Further reading
Halo In Conversation with – Marty Neumeier (part two)
Our conversation with Marty continues on how professionals might get better educated on brand.
Halo In Conversation with – Marty Neumeier (part one)
We chat with a global leader in brand, on the need for professionals to get better educated on it.
Unveiling Marketing’s New Definition Of Consumers
Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
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Answering strategic and commercial questions with insight & creativity.
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