Planning to be different
The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.
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The art of Shepton
Hyper-real creative demands a command of digital painting. The Halo art team developed and executed all the post-production in house, staying intimately aligned with the production and design process every step of the way.
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“In a space where every cider brand wants to ‘own’ festivals, usually by showing actors dancing in a field at sunset, Halo have created a crazy, over-the-top cider god and we find ourselves headlining every bar at the greatest music event in the world; Glastonbury Festival.”
Marc Charles, Commercial & Marketing Director
Further reading
Halo In Conversation with – Nicholas Ind (part two)
Following on from the idea of a more emergent approach, we discuss what this means in reality for brand leaders.
Halo In Conversation with – Nicholas Ind (part one)
Brand is about meaning and identity, but what happens when the audience don’t believe that the actions of the business really reflect what they say the brand means?
Halo In Conversation with – Brian Cannon (part two)
The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
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