Planning to be different
The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.
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The art of Shepton
Hyper-real creative demands a command of digital painting. The Halo art team developed and executed all the post-production in house, staying intimately aligned with the production and design process every step of the way.
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“In a space where every cider brand wants to ‘own’ festivals, usually by showing actors dancing in a field at sunset, Halo have created a crazy, over-the-top cider god and we find ourselves headlining every bar at the greatest music event in the world; Glastonbury Festival.”
Marc Charles, Commercial & Marketing Director
Further reading
Do you mean brand, brand, or brand?
‘Brand’ is a term that’s used liberally in the marketing and creative worlds – but are we entirely clear on what we mean by it?
Are Brand Positions Fixed Or Flexible?
It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles.
Halo | B Corp - redefining our definition of success
We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
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