The model village has been part of the site for decades, a folly and labour of love, an English whimsy that’s both wonder and inspiration.
By creating a separate identity and strategy to flex the tourism potential, the model village brand has its own character whilst remaining part of a cohesive brand architecture.
‘Brand’ is a term that’s used liberally in the marketing and creative worlds – but are we entirely clear on what we mean by it?
It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles.
We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
Answering strategic and commercial questions with insight & creativity.
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