The Old New Inn

Design / UX / Brand / Digital

A world renowned restaurant. A stylish, slice of living history. A model village of historic (and artistic importance). The Old New Inn is a wonderfully quirky place, nestled in the rolling English countryside.

With hundreds of years of heritage as a working inn, it was time to update this little corner of The Cotswolds without losing the quintessential Englishness that makes it unique. Driven by strategic market analysis and extensive consumer insight the new branding remains authentic to the location and heritage whilst creating a new, vibrant look and feel that has a refined and considerate positioning teamed with classic styling and a distinctive, artistic edge.

The model village that resides as part of the property was also given a new lease of life, finding renewed purpose as a tourist attraction and historic landmark.

It’s rare to work on a unique slice of English history. But the pleasure was all ours.

Strategic positioning & marketing planning New visual identity and brand architecture for the Inn and Model Village Customer Experience mapping and strategy

An Inn. A model village. A unique experience.

The model village has been part of the site for decades, a folly and labour of love, an English whimsy that’s both wonder and inspiration.

By creating a separate identity and strategy to flex the tourism potential, the model village brand has its own character whilst remaining part of a cohesive brand architecture.

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