Primula’s not just for snacking, the preserve of sandwiches and dips, it can be ingredient and condiment, the heart of the meal or the hero on the side. By appearing to write our headlines in a perfect CGI recreation of Primula, you can quickly understand the portability and ease of use of the product, with a neat bit of culinary inspiration.Request a case study
Primula are famous for smooth cheese that packs a flavoursome punch. We needed a strapline that would define their distinctive product, unique squeezy tube and be a call to action people would remember. Squeeze in more flavour ticks all the boxes.Request a case study
‘Halo impressed us with their strategic approach and deep insight in FMCG food and drink. Working in close collaboration with us to deliver a well-defined brand proposition that comes to life with energy and creativity.’
Lisa Thornton, Head of Marketing, Kavli
A brand with a genuine social purpose, a business invested in supporting people around the world to live better lives. A classic product with a legion of loyal customers. It’s a recipe for success. The trick is to build on the history, but keep evolving with the category.
Extensive market research, understanding both behaviour and category culture helped us to reshape and inform the Primula proposition, defining it’s value to it’s audience and product captainship. We could see growth in educating consumers in regard to occasion and use, moving the brand from snacking and celery dipping to include cooks ingredient and table condiment.
By re-framing the product for both loyal and light consumers we create a need state that improves volume and regularity of purchase. Think you know Primula? Think again.
For the TVC we simply shared a true story. The real ‘why’ behind Primula. With moments that reflect the breadth of charitable donation and a truth well told, with a sensitive, yet lively, Northern soul, it’s a meaningful ad that only Primula could make.
Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.
In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
Answering strategic and commercial questions with insight & creativity.
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