Accessible language. Keeping things simple.
For many, the law can be a confusing and often foreboding concept. At a time when they need reassurance and belief. The Rook Irwin Sweeney brand speaks with clarity and conviction, using short unambiguous statements devoid of typical legal jargon. In other words, the law, made to make sense. For real people, not other lawyers.
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A great digital experience for everyone
With accessibility at the heart of the UX and build, the site is a great example of inclusivity first, whilst retaining the warm and contemporary design cues that make the brand distinctive. You can have the best of both worlds.
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Further reading
Do you mean brand, brand, or brand?
‘Brand’ is a term that’s used liberally in the marketing and creative worlds – but are we entirely clear on what we mean by it?
Are Brand Positions Fixed Or Flexible?
It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles.
Halo | B Corp - redefining our definition of success
We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
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Answering strategic and commercial questions with insight & creativity.
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