Rook Irwin Sweeney

Strategy / Identity / Design / Digital Experience

Public Law. Human Rights.
Rook Irwin Sweeney are a new public law and human rights firm. Founded by three highly experienced, idealistic and courageous lawyers who have acted in some of the leading cases of the last decade; defending and securing clients’ rights in the High Court, Court of Appeal, Supreme Court and European Court of Justice.

We shaped a meaningful brand that ably balances their purposeful ethos without straying into maligned ‘activism’ territory, creating a design that is warm and contemporary whilst displaying a level of trusted professionalism demanded of the business.

A strategy distilled succinctly and clearly in Public Law. Human Rights.
Functional truth with emotional drive.

Strategic brand position & proposition Launch strategy & implementation Visual brand identity and execution Optimised accessible digital experience

Accessible language. Keeping things simple.

For many, the law can be a confusing and often foreboding concept. At a time when they need reassurance and belief. The Rook Irwin Sweeney brand speaks with clarity and conviction, using short unambiguous statements devoid of typical legal jargon. In other words, the law, made to make sense. For real people, not other lawyers.

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A great digital experience for everyone

With accessibility at the heart of the UX and build, the site is a great example of inclusivity first, whilst retaining the warm and contemporary design cues that make the brand distinctive. You can have the best of both worlds.

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Further reading

Halo - Lips

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