Rowan Dartington

Brand Narrative / Strategy / Campaign / Digital

Rowan Dartington are a progressive wealth management business & leading brand in the St. James’s Place portfolio. With an international footprint, Rowan Dartington are highly regarded as one of the most advanced & instinctive players in a famously competitive industry.

We developed the brand positioning strategy & narrative platform with a detailed architecture and strategic global plan for B2B & B2C communications. This became the foundation for an extensive visual rebrand, including identity, complete art direction & graphic language alongside messaging hierarchy & tone-of-voice.

£2.6bn managed assets 350 employees 22 offices

See the world again

Our art direction focuses on a simple premise based in the research and analytical ability of Rowan Dartington. Ariel shots allow us to see the world from new perspectives, surprising us with expansive views. With our human photography we get in close; personal, individual – mirroring the bespoke planning given to every investment client.

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“From strategy to creative execution Halo worked tirelessly to understand our business, its market position, opportunities and the potential to build a brand fit for the future. They have become a highly valued creative and strategic partner. We trust them completely.”

Kate Whalley, Marketing Director

Transforming digital

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