Brand Narrative / Strategy / Campaign / Digital
Rowan Dartington are a progressive wealth management business & leading brand in the St. James’s Place portfolio. With an international footprint, Rowan Dartington are highly regarded as one of the most advanced & instinctive players in a famously competitive industry.
We developed the brand positioning strategy & narrative platform with a detailed architecture and strategic global plan for B2B & B2C communications. This became the foundation for an extensive visual rebrand, including identity, complete art direction & graphic language alongside messaging hierarchy & tone-of-voice.
Our art direction focuses on a simple premise based in the research and analytical ability of Rowan Dartington. Ariel shots allow us to see the world from new perspectives, surprising us with expansive views. With our human photography we get in close; personal, individual – mirroring the bespoke planning given to every investment client.