Wickwar Wessex Brewing Co.

Strategy / Identity / Packaging

Halo were appointed to strategically reposition and redevelop a modern, relevant consumer facing brand for the heritage brewery, telling the Wickwar story to a new generation. We defined the ‘Tall Tales from the Tall Glass’ strategic proposition and then turned to hand-crafted type to deliver the message.

The result is a modernist brand telling the stories and myths of olde England. To its biggest audience ever.

25% on-trade growth 32% off-trade growth