Wickwar Wessex Brewing Co.

Strategy / Identity / Packaging

Halo were appointed to strategically reposition and redevelop a modern, relevant consumer facing brand for the heritage brewery, telling the Wickwar story to a new generation. We defined the ‘Tall Tales from the Tall Glass’ strategic proposition and then turned to hand-crafted type to deliver the message.

The result is a modernist brand telling the stories and myths of olde England. To its biggest audience ever.

25% on-trade growth 32% off-trade growth

Custom type for a true artisan

Because of the care, time & dedication that it takes to create Wickwar’s signature beers we needed to treat every name with the respect it deserves. That meant creating custom typography for each one. It’s the least we could do considering the quality you get in the glass.

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Brewer’s Choice
Seasonal & Limited Edition for Keg & Cask

Telling stories online

Mobile first e-commerce

Further reading

Halo - Lips

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